Poor SpongeBob SquarePants. He took a big hit from the Institute of Medicine. The organization targeted him as the tool for advertising junk food items like ice cream, pop tarts, candy bars, lollipops, PEZ, brownies, rice crispy treats, macaroni and cheese crackers. Other products as well. SpongeBob has been busy, and he has lent his body to all these treats. And the products have been advertised to kids. Of course, junk food ads on the air aimed at kids are not doing anything illegal. Nor are beer companies who push alcohol during sporting events. Here’s my take. As long as they can make money, and there are no penalties, people will continue to market their products. I’d like to say there is a solution, but until guidelines are written by the government, or voluntary actions are taken, we will be left blaming the messenger. In this case SpongeBob. And our kids will get fatter. Our teens will continue to abuse alcohol.
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